3 Business Lessons from an Online Social Needs Entrepreneur

Michael Sigal is an entrepreneur with a career spanning Soviet space research to work as an executive with Monster.com.

He's the founder of Book Your Care, a website that matches people seeking rehabilitation treatment centers with a treatment center that is reputable and can provide the needed care.

The link to his website and link to an article I wrote about him are included at the end of these 3 lessons.

1 Persist in Your Research

Michael spent days seeking the best treatment facilities for his son who became addicted to prescription drugs and needed help. He could have given up when doctors simply said his son was crazy but he kept looking for an answer. His work led to Book Your Care so other families don't have to experience the same pain.

2 Start Small

Michael and his team launched Book Your Care on a small scale to "get things right." He was patient in the testing process and didn't rush to roll out the idea. "We have found the best providers," he told me and added, "the experience has to be right."

3 Price and Value

Michael's goal is to provide the best service at the best possible price. Book Your Care is an affordable solution. His work benefits those seeking rehab and treatment centers but it also benefits the centers themselves. "We try to create a model to flourish and help qualified groups get patients."

Click here for the Book Your Care website.

Click here to read my article on Michael at Examiner.com.

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